About Domino's Franchising

 

Ongoing Support

At Domino’s we employ a Franchise Operations Team, a team of experts who have a wealth of experience and knowledge in Domino’s and franchising. If you become a franchisee this team will guide you through the initial training and will provide ongoing support and training once you receive the keys to your store.

Once in your own store, you would be allocated a local Franchise Consultant and Market Manager who will assist you with ongoing store operations including; meeting all legislative requirements, improving operational effectiveness and efficiencies by adopting best practice. This support is only ever a phone call away!

 

Training Program

Domino’s provides a comprehensive training program prior to operating your own store. This is a 13-Week intensive training program predominantly held at the Brisbane head office where you will receive both theoretical and practical hands on training. By the end of the 13 weeks you will have acquired skills and knowledge in all areas of the store operations. You will be guided to establish effective systems and procedures to ensure the smooth operation of your store.

You will also be shown simple but highly effective business management principles such as establishing an effective marketing plan to ensure the success of your business. In addition to the 13 week program and Franchise Trainer will be allocated to assist you for one week at your new store post settlement.

Each week, we will give you a set of skills which need to be acquired and practised over that week. There will also be assessments at the end of the initial 13 week program. Your trainer will help guide you to complete all the required tasks. You may find you need to spend more time practising certain skills which are new to you, yet you may breeze through other sections. Mastering the basics and not just knowing them is vitally important. To this end we will work with you to focus on those skills that need more attention.

 

Multi Unit Management Program

Within the Domino’s brand, the path to our mutual success, is to encourage, support and enable existing Franchisees to take on more stores, when they are ready.  Multi-Unit Managers are our future and the pathway to Franchisee business success and profitability as we have seen many times before.

In the spirit of growing from within, Domino's have developed a dedicated three-day program, facilitated by experienced Multi-Unit Franchisees and Operations staff, to support Franchisees in this exciting growth transition. 

Marketing 

Domino’s Marketing department is responsible for all internal and external marketing of Domino’s Australia and New Zealand. Marketing plays an integral role in the ongoing support you will receive from Domino’s as a franchisee. 

They are in charge of the company’s ongoing marketing and promotions, and will put your financial Adfund contributions towards the following marketing activities:

 

Advertising/Promotions

In charge of executing marketing campaigns inline with the national promotional rollout including the coordination of the print, TV advertising, outdoor advertising (e.g. billboards, bus signage, posters etc), radio advertising, Local Store Marketing (LSM), new product development, point of sale (POS) material, box topper flyers (production and print) and managing the advertising and production budgets.

Digital

In charge of executing online marketing campaigns inline with the National promotional rollout including updating the iPhone, website and eStore (online ordering), creating eClub emails, working with Communications on Social Networking strategies and liaising with suppliers regarding the company’s online advertising and Search Engine Marketing/Engine Optimisation. Also responsible for development ways to improve the online ordering customer experience, grow online ordering sales and ticket average.

Communication

Responsible for the management of Domino’s internal and external communications materials, including the execution of PR plans, investor relations, media releases and media statements locally and nationally. Additionally the team works closely with the digital team on all of Domino’s Social Media Platforms.

 

Technology & Innovation

The Domino’s ethos has always been about convenience for our customers – even being the first pizza company in Australia to offer home delivery all these years ago. This ethos has worked its way through everything we do from creating piping hot pizzas for value prices all the way to our innovative technology.  

Find out more about each technology that is available for you to get your piping hot pizza!

Head to: Domino's Technology & Innovation

In the Community

Locally owned and operated, Domino's strongly believes in giving back to Australian and New Zealand communities and lending a helping hand where we can. While pizza is our first passion, helping communities in difficult times or times when they just need our support is at the core of our beliefs. Over the years Domino’s has donated tens of thousands of pizzas and hundreds of thousands of dollars back into Australian and New Zealand local communities through Doughraisers, pizza donations in times of natural disasters and monetary donations. 

For more info head to: Domino's in the Community